Climate and Ocean Conservation Living Museum

The landmark vision for a tectonic $260 million transformation of the Smithsonian Affiliated Aquarium of the Bay on Pier 39, to the first of its kind Climate and Ocean Conservation Living BayEcotarium was unveiled on October 5, 2018 with the former Second Lady of the United States Dr. Jill Biden delivering the Key-Note address to 360 climate leaders, innovators and environmentalists from around the world. Conceived by President & CEO George Jacob and an international team of architects, designers, multi-media and visual communication specialists, the transformation will create a new platform for ocean exploration, with cutting edge exponential technologies, inventive and innovative test-beds for sustainability, launch station for Deep Ocean Submersible research, observation decks for the sea lions, ocean conservation policy and program initiatives, and exhibit simulations developed with The Bay Institute scientists. Situated amid a 3 acre public green eco-park dedicated to the mission of conserving, preserving, and saving the Bay, this iconic, highly visible generational initiative will transform San Francisco into a destination of climate resilience and a beacon of environmental movement. BE the Movement™.


“Environment Education is potential set in motion. The vision for BayEcotarium is exceptional and will accelerate a generational movement for our Blue Marble.”

Former Second Lady of the United States.


“The future is now”


NASA Astronaut, Retired Colonel USAF, Space and Life Sciences Directorate, Lyndon B. Johnson Space Center, Advisor and Ambassador, BayEcotarium


“I hope for your help to explore and protect the wild ocean in ways that will restore the health and, in so doing, secure hope for humankind. Health to the ocean means health for us.”

Ocean Elder, National Geographic Explorer-in-Residence, Former Chief Scientist NOAA and Time Magazine First Hero for the Planet, 1998 Advisor and Ambassador, BayEcotarium

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Designing a vision for the future.

Drawing from the iridescence of fish scales, ocean geometry, ohlone shell-mounds and rippling waves, the design elements incorporate bio-mimetic facades, an unusual micro-grid using fish waste, native plant palettes, immersive story-telling, free education for all children, machine learning devices, wet-labs, deep ocean exploration learn and launch center, an enhanced aquarium experience with 30,000 animals and portals into the world of exponential technologies, prototypes and possibilities that could change the way carbon could be sequestered, pollution and energy dependencies could be transformed, materiality could be morphed, and equations of sustainability in a growing framework of population increase and scarcity of resources, would be addressed.

BE the Movement™

Our mission is enabling climate resilience and ocean conservation globally, while inspiring actionable change locally by protection and preservation of the San Francisco Bay and its ecosystems, from Sierra to the Sea™

Bay Ecotarium