Museum Futures: Corona Conundrum


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As the world ushered in the New Year in 2020, no one could have imagined how dramatically life would come to a grinding halt globally within a matter of weeks. Sweeping changes to interactions, community engagement and conversations migrated rapidly to the internet and the ecosystem of Internet of Things (IoT) at an unprecedented pace. Museums by definition, are public institutions and destinations that attract visitors. The COVID-19 pandemic has sent shock-waves through the world of museums, as institutions grapple and come to terms with a new reality hinging upon social-distancing, reduced staffing, lower operating budgets and shrinking philanthropy in conjunction with exploring new ways of doing business and sustaining membership offerings. From the nose-diving travel and hospitality numbers to the sudden spike of activity on social media to the skyrocketing use of Zoom, to the boom of Apps adopting to the new norm, museums, aquariums, science centers and other destinations of augmented learning are scrambling to unmask new means, methods and metrics.


As the efficiency models, heuristics and haptics get more sophisticated, Artificial Intelligence (AI) and Emotional AI driven world of the Alexa and Siri surrogates will become exponentially omniscient and omnipotent. The book takes a sweeping overview of remotely accessing experiential human interaction and builds scenarios of alt-options and adaptive innovation stemming from societal quarantine. It argues that the time for reactive measures must be replaced with pro-active methods of progressive change, even as it re-defines museums as evolving dynamic souls of civil societies.


This is the ninth book in the FUTURE series authored by the veteran museologist, founding Director of four museums and over 100 museum assignments worldwide.


  • First Edition, 2020. Hardcover
  • Pages: 233
  • Format: Hardcover with Dustjacket
  • Book size: 8″ x 10″
  • Author: George Jacob